Hat shaper crafting a Western hat

Our Story

Built by Hat Shapers, for Hat Shapers.

Laurie, founder of Wide Open Hat Co, in Tombstone

Built by a Hat Shaper, for Hat Shapers

After three years of operating our own hat-shaping bar, we understand how difficult it can be to find quality products that help build your name — not someone else's. You invest time and money purchasing hats and creating a one-of-a-kind experience for every customer. When that customer leaves your shop, the hat box, carrying bag, florals, feathers and accessories should continue promoting your brand.

We learned this lesson through trial and error. We ordered hat boxes that weren't what we expected, bags that didn't properly secure the hats, florals that fell apart and feathers that faded. Too many products either looked inexpensive or promoted another company's name instead of our own. After nine months of researching manufacturers, testing products and working through our supplier network, we created Wide Open Wholesale — the resource we wish we had when we first started.

Here, hat-shaping businesses can find quality packaging, florals, feathers, accessories and branded products all in one place. Best of all, you won't have to purchase enormous quantities that a growing business cannot afford. We will help brand your products with your business name and your logo, so when your customers walk out the door, they carry your brand with them. Wide Open Hat Company began the same way many hat-shaping businesses do — with a love for the craft, a dream of building something special and a frustrating search for dependable supplies. Now, we're sharing the products and resources that helped us grow so you can spend less time searching and more time building your business.

Your craft. Your customers. Your brand.

What We Stand For

The Principles Behind Every Product We Carry

Tested on Real Hats

Every product in our catalog has been used in a working hat shaping business. If it didn't hold up in the shop, it doesn't make the cut.

Curated, Not Collected

We don't carry everything. We carry the right things. A smaller, better catalog means you spend less time sorting and more time shaping.

Wholesale That Works for Small Shops

You shouldn't need to order a pallet to get a good price. Our minimums are built for real hat shaping businesses — not big-box retailers.

Honest About What We Don't Know

The hat shaping world moves fast. When we find something new that works, we add it. When something stops performing, we pull it. No filler, ever.

Our Process

How We Source

Every new product goes through the same process: we test it on hats, photograph it, wash it, and put it in front of real customers. If it passes all four, it earns a spot in the catalog. If it doesn't, it doesn't matter how good the price is — it's out.

Curating hat shaping supplies

Ready to Stock Your Shop?

Apply for a buyer account and get access to wholesale pricing, minimum order quantities, and the full catalog.

Wide Open Hat Company Wholesale

The one-stop wholesale source for hat shaping businesses. We made the mistakes — so you don't have to.

Preferred Suppliers. Proven Products.

Wholesale Buyers

Pricing and ordering is available to approved wholesale buyers. Apply for your buyer account to get started.

Apply for a Buyer Account

© 2026 Wide Open Hat Company Wholesale. All rights reserved.

Wholesale accounts only. Not open to the general public.